Case Study: Strategic Site Acquisition for a Landmark Early Learning Centre in Annerley, Queensland
Securing a Rare Inbound CBD Location: How Mollard Property Group Delivered a 100-Place Early Learning Centre Through Strategic Acquisition and Smart Negotiation
Background
Mollard Property Group was engaged by a leading childcare operator to identify and secure a site suitable for a 100-place early learning centre within close proximity to the Brisbane CBD. The brief was clear but highly challenging: secure a prime inbound main road location with strong exposure—an asset type in exceptionally short supply due to high demand, price pressures, and fierce competition.
At Mollard Property Group, we recognise that the right site is the foundation of long-term business sustainability and asset value. For childcare operators, location directly influences accessibility, visibility, enrolment potential, and ultimately the centre’s financial performance.
Challenge
The opportunity needed to balance several complex factors:
- Proximity to Brisbane CBD: A tight search radius of only a few kilometres.
- High-exposure location: Inbound traffic flow to the CBD was essential.
- Limited availability: These sites are scarce and highly contested.
- Heritage constraints: The identified property—Braille House—was a pre-war Queenslander, creating significant planning considerations.
- Vendor requirements: The long-standing community-based vendor needed secure accommodation as part of the transaction.
Solution
After several months of detailed research and analysis, Mollard Property Group identified the Braille House site in Annerley as the ideal location. Despite the complexities, we leveraged our expertise in acquisitions and negotiations to craft a win–win outcome:
- Strategic Subdivision: We engineered a subdivision that created a perfectly sized corner site, maximising exposure, access, and traffic flow.
- Negotiated Vendor Outcome: Our team secured terms that provided favourable accommodation for the vendor, ensuring goodwill and a smooth transition.
- Planning Strategy: By carefully addressing heritage considerations, we navigated potential barriers to development.
- Client Objectives Achieved: The final site delivered the required 100-place capacity, inbound CBD exposure, and an accessible corner configuration that supports safe and efficient drop-off.
Outcome
The result was an outstanding acquisition that balanced operator, vendor, and community needs while delivering long-term business value. Mollard Property Group’s approach ensured:
- A rare inbound CBD childcare site was successfully secured.
- A commercially sensible deal was struck for both client and vendor.
- The project set a benchmark for childcare developments in competitive metropolitan markets.
Conclusion
This project exemplifies Mollard Property Group’s expertise in strategic property acquisitions, analytical insight, and negotiation skills. By identifying and securing an exceptional site in a highly competitive market, we enabled our client to establish a high-capacity early learning centre in one of Brisbane’s most sought-after corridors.