Mollard Property Group - Residential Property Development Edgewood on Lennox
Residential Boutique Off-the-Plan
Richmond · Victoria

Lennox St Richmond, Victoria

Apartments
1-3 bedroom
Boutique collection
Sold out
6 weeks
100% off the plan
Position
Richmond Hill
Prestigious & elevated
Outlook
Iconic views
Melbourne landmarks
Location
Bridge Rd & Swan St
Between two precincts
Project overview

Sold out in six weeks.

High on Richmond Hill, between Bridge Road and Swan Street, Edgewood on Lennox is a boutique collection of one- to three-bedroom apartments, developed in the 1990s with sweeping views of some of Melbourne’s most iconic landmarks.

MPG was engaged by the developer to maximise the site’s potential — timeless architectural design, enduring quality finishes and strategic site planning. It was a sellout success: 100% off-the-plan sales of every apartment within six weeks.

i.

The Challenge

A prestigious, tightly held position high on Richmond Hill — the kind of address where buyers expect quality, and the developer needed the scheme to realise the site’s full potential.

ii.

The Approach

MPG was engaged to maximise the site’s potential — guiding timeless architectural design, enduring quality finishes and strategic site planning across a boutique collection of one- to three-bedroom apartments.

iii.

The Outcome

A sellout success — 100% off-the-plan sales of every apartment within six weeks.

Project gallery

Edgewood on Lennox.

On Richmond Hill
Streetscape
The apartments
Services on this project

How we delivered Lennox St Richmond.

i.

Highest and Best Use

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ii.

Strategic Property Acquisitions & Analytics

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iii.

Development Management

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Next project

Newport, Victoria

Three 3-bedroom townhouses approved past the planning controls →
For residential developers

The right scheme sells in weeks, not months.

Edgewood on Lennox sold every apartment off the plan within six weeks — boutique, timeless, and pitched to its prestigious Richmond Hill position. If you are planning a residential project, we will model its highest and best use before you commit.

Confidential. No obligation.

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(03) 9225 5254
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