Featured Project

Lennox St Richmond, Victoria

Situated in a prestigious position high on Richmond Hill, Edgewood is a boutique collection of 1–3 bedroom apartments developed in the 1990s.

Front elevation of the Edgewood on Lennox apartment development in Richmond Hill with modern brick façade, balconies and landscaped entrance.
Apartments
1-3 bedroom
Boutique collection
Sold out
6 weeks
100% off plan
Outlook
Iconic views
Richmond Hill
Construction
1998
Project Overview

Sold out in six
weeks.

High on Richmond Hill, between Bridge Road and Swan Street, Edgewood on Lennox is a boutique collection of one- to three-bedroom apartments, developed in the 1990s with sweeping views of some of Melbourne’s most iconic landmarks.

MPG was engaged by the developer to maximise the site’s potential timeless architectural design, enduring quality finishes and strategic site planning. It was a sellout success: 100% off-the-plan sales of every apartment within six weeks.

The Challenge

A prestigious, tightly held position high on Richmond Hill – the kind of address where buyers expect quality, and the developer needed the scheme to realise the site’s full potential.

The Approach

MPG was engaged to maximise the site’s potential – guiding timeless architectural design, enduring quality finishes and strategic site planning across a boutique collection of one- to three-bedroom apartments.

The Outcome

A sellout success – 100% off-the-plan sales of every apartment within six weeks.

Project Gallery
Corner view of the Edgewood on Lennox apartment development in Richmond Hill featuring contemporary architecture and landscaped surrounds.
Edgewood on Lennox residential development in Richmond Hill showcasing modern apartment architecture and street frontage.
Bright open-plan living room with timber flooring, balcony access and modern furnishings at Edgewood on Lennox in Richmond Hill.
Contemporary apartment building at Edgewood on Lennox in Richmond Hill featuring brick façade, balconies and landscaped entrance.

MPG Services Provided

Highest & Best Use Analysis (HBU) → Strategic Property Acquisitions & Analytics → Development Management →
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The right scheme sells
in weeks, not months.

Edgewood on Lennox sold every apartment off the plan within six weeks – boutique, timeless, and pitched to its prestigious Richmond Hill position. If you are planning a residential project, we will model its highest and best use before you commit.

All enquiries are confidential. No obligation. Most are answered within 24 hours.

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