Featured Project

Coburg North, Victoria

A high-exposure arterial corner carrying 32,000 vehicles a day – acquired on the numbers, designed for compliance, and now under construction as a 114-place early learning centre.

Front elevation rendering of the CECS Cowra Early Childhood Centre surrounded by landscaped gardens.
Places
114
early learning centre
Daily exposure
32,000
Vehicles per day
Built form
Double storey
Purpose-built
Status - 2026
Under
Construction
Project Overview

Chosen on evidence,
not instinct.

Most childcare sites are bought reactively – whatever reaches the market, wherever it sits. Coburg North was the opposite. The site was identified and secured on the strength of an analytics-led Highest and Best Use case: a high-exposure position on an arterial road carrying more than 32,000 vehicles a day, inside an established residential and employment catchment inbound to the Melbourne CBD.

MPG ran the numbers before any capital was committed – catchment demand, competing supply, the planning pathway and built-form yield – and confirmed childcare as the site’s highest and best use. From there we have carried the project across its lifecycle: strategic acquisition, centre design and design management, and the leasing of the completed centre to an operator.

The double-storey early learning centre is now under construction on one of the area’s most visible corners – a project grounded in evidence at every step, from the decision to buy through to delivery.

The Challenge

A high-exposure corner is only an opportunity if the numbers behind it hold. The question was never whether the site looked good – it was whether the catchment, the competing supply and the planning pathway supported an early learning centre at the scale the land demanded.

The Approach

Led with a HBU analysis – catchment demand, demographic depth, supply saturation and planning feasibility – to confirm childcare as the right use and size the centre to the market. With the case proven, MPG acquired the site, managed the centre design, and took the asset through to a leased facility.

The Outcome

Now under construction – a double-storey early learning centre on a corner thousands of families pass each day, acquired on evidence and designed for compliance and operation.

Project Gallery
Front perspective rendering of the Coburg North Childcare Centre with modern architecture and landscaped grounds.
Wide view of the Coburg North Childcare Centre construction site with steel framing and structural works underway.
Construction progress at the Coburg North Childcare Centre showing the steel wall framing during early structural works.
Close-up of steel framing installation during construction of the Coburg North Childcare Centre.

MPG Services Provided

Strategic Property Acquisitions & Analytics → Highest & Best Use Analysis (HBU) → Childcare Centre Design & Design Management → Childcare Property Leasing →
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Thinking about a childcare site?
Start with the numbers.

Coburg North began as a Highest and Best Use question, not a listing. If you are weighing a site – or want to see what we are seeing off-market – we will model it before you commit time or capital.

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