Featured Project

Mary St, Richmond, Victoria

A former tanning factory transformed into 18 boutique, park-facing townhouses behind a restored red-brick heritage facade – 100% sold off the plan within four weeks.

Heritage warehouse façade illuminated at dusk with secure gated entry to the private residential courtyard.
Built Form
18
2/3/4 bed townhouses
Pre-sold
100%
off the plan - 4 weeks
Sale - 1998
$250k
2 bed, 2 bath 90m²
Sale - 2024
$1.2M
2 bed, 2 bath 90m²
Project Overview

From tannery to
boutique address.

Formerly a tanning factory, this prime site in Richmond was masterfully transformed into a boutique residential development consisting of 18 townhouses with 2, 3, and 4 bedroom configurations.

Discreetly positioned behind a restored red brick heritage façade and overlooking a park the development beautifully blends heritage charm with contemporary architectural urban design with residences that offer an inspired fusion of history, style, and modern inner city living.

The Challenge

A former tanning factory on a prime Richmond site, opposite a park – an industrial relic in one of inner Melbourne’s most sought-after pockets, waiting for the right use.

The Approach

MPG led the acquisition and the highest and best use analysis, then the architectural design and development management. The scheme: 18 boutique townhouses in 2, 3 and 4-bedroom configurations, behind a restored redbrick heritage facade, with park-facing positions – heritage charm blended with contemporary urban design.

The Outcome

This development was expertly structured for maximum investor returns and it’s resulting performance in achieving 100% off the plan sales within four weeks – a testament to strategic real estate investment for long-term capital growth. The smallest townhouse in the complex sold for $250,000 in the 1990s and recently sold for $1.2 million, highlighting the resilience and appreciation of prime, quality inner-suburban Melbourne real estate.

Project Gallery
Restored heritage warehouse façade with secure gated entrance and original industrial brickwork.
Contemporary townhouse exterior overlooking landscaped communal gardens at twilight.
Open-plan living area with timber floors, air conditioning and seamless access to a private courtyard.
Private paved courtyard framed by restored red-brick warehouse walls and industrial-style windows.
Historic black-and-white photograph of the original William Horsfall warehouse building.
Landscaped communal garden with mature trees, flowering garden beds and open green space.
Timber entertaining deck with outdoor dining area opening directly into the home's living spaces.

MPG Services Provided

Highest & Best Use Analysis → Strategic Property Acquisitions & Analytics → Architectural Design & Design Management → Development Management →
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Boutique done right
sells itself.

Mary St was a tanning factory; it became 18 townhouses that sold out off the plan in four weeks — and the smallest unit has since climbed from $250,000 to $1.2 million. If you are weighing an inner-suburban site, we will model its highest and best use before you commit.

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