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Richmond · Victoria
Mary St, Richmond, Victoria
A former tanning factory transformed into 18 boutique, park-facing townhouses behind a restored red-brick heritage facade — 100% sold off the plan within four weeks.
Townhouses
18
2, 3 & 4 bedroom
Sold out
4 weeks
100% off the plan
Smallest unit, 1990s
$250 k
Original sale price
Smallest unit, recent
$1.2 M
Recent resale
Former use
Tanningfactory
Heritage red-brick site
Project overview
From tannery to boutique address.
Formerly a tanning factory, this prime Richmond site was transformed into a boutique residential development — 18 townhouses in 2-, 3- and 4-bedroom configurations, set behind a restored red-brick heritage facade and facing the park.
It is a fusion of history, style and modern inner-city living — heritage charm blended with contemporary urban design, in one of inner Melbourne’s most sought-after pockets.
i.
The Challenge
A former tanning factory on a prime Richmond site, opposite a park — an industrial relic in one of inner Melbourne’s most sought-after pockets, waiting for the right use.
ii.
The Approach
MPG led the acquisition and the highest and best use analysis, then the architectural design and development management. The scheme: 18 boutique townhouses in 2-, 3- and 4-bedroom configurations, behind a restored red-brick heritage facade, with park-facing positions — heritage charm blended with contemporary urban design.
iii.
The Outcome
The development achieved 100% off-the-plan sales within four weeks. And the long-term proof is in the resale: the smallest unit, sold for $250,000 in the 1990s, recently sold for $1.2 million.
Services on this project
How we delivered Mary St.
Next project
The Victoria Albert
144 premium residences behind an 1882 heritage facade →
For developers and investors
Boutique done right sells itself.
Mary St was a tanning factory; it became 18 townhouses that sold out off the plan in four weeks — and the smallest unit has since climbed from $250,000 to $1.2 million. If you are weighing an inner-suburban site, we will model its highest and best use before you commit.
Confidential. No obligation.
Book a Highest and Best Use consultation Explore our services
Or call us directly
(03) 9225 5254
Mon – Fri 9am – 5pm AEST
