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South Melbourne, Victoria
A heritage-listed industrial building, minutes from the CBD — acquired and rezoned from 1,250m² industrial into a 4,000m² commercial office headquarters.
From industrial to headquarters.
A fast-growing company wanted out of leased premises and into a permanent headquarters — one that would also build long-term capital value. MPG ran a targeted search across Melbourne’s inner suburbs and acquired a heritage-listed industrial building on Ingles Street, South Melbourne — a tightly held precinct minutes from the CBD.
The real value was in the planning: MPG secured a government rezoning that transitioned the site from 1,250 square metres of industrial use to a 4,000 square metre commercial office development — a significant uplift in capacity from the same piece of land.
The Challenge
A fast-growing company needed to move from leased premises into a permanent headquarters — one that would also hold long-term capital value. The site that fit was a heritage-listed industrial building in a tightly held South Melbourne precinct, minutes from the CBD.
The Approach
MPG ran a targeted inner-suburban search and acquired the site, then went to work on the planning. A government rezoning transitioned it from 1,250 square metres of industrial use to a 4,000 square metre commercial office development — supported by feasibility and development analysis, design coordination and planning permit management.
The Outcome
A permanent headquarters for the business and a commercial asset with long-term capital growth — built on a rezoning uplift that significantly expanded what the land could deliver.
Search, acquire, rezone, deliver.
Turning an industrial building into a commercial headquarters took the full development sequence.
Strategic Property Search & Acquisition
A targeted inner-suburban search, ending in the acquisition of a heritage-listed building in a tightly held precinct.
Feasibility & Development Analysis
Modelling the rezoning uplift and the development case before commitment.
Planning Permit Management
Securing the government rezoning from industrial to commercial and managing the permit.
Design Coordination
Coordinating the design of the 4,000 square metre office development.
Development Management
Carrying the project through delivery as a permanent headquarters.
South Melbourne.



How we delivered South Melbourne.
The Victoria Albert

The value is often in the planning.
In South Melbourne, a 1,250-square-metre industrial building became a 4,000-square-metre commercial headquarters — through a rezoning that expanded what the land could carry. If you are buying or holding a site, we will model its highest and best use, planning uplift included, before you commit.
Confidential. No obligation.