Featured Project

South Melbourne, Victoria

A heritage-listed industrial building, minutes from the CBD – acquired and rezoned from 1,250m² industrial into a 4,000m² commercial office headquarters.

Perspective view of a commercial building with arched windows and street frontage in South Melbourne.
Original site
1250 m²
Industrial use
Developed capacity
4000m²
Commercial office
Planning
Industrial →
commercial
Government rezoning
Built form
Heritage listed
Industrial building
Project Overview

From industrial
to office HQ.

A fast-growing company wanted out of leased premises and into a permanent headquarters – one that would also build long-term capital value. MPG ran a targeted search across Melbourne’s inner suburbs and acquired a heritage-listed industrial building on Ingles Street, South Melbourne – a tightly held precinct minutes from the CBD.

The real value was in the planning: MPG secured a government rezoning that transitioned the site from 1,250 square metres of industrial use to a 4,000 square metre commercial office development – a significant uplift in capacity from the same piece of land.

The Challenge

A fast-growing company needed to move from leased premises into a permanent headquarters – one that would also hold long-term capital value. The site that fit was a heritage-listed industrial building in a tightly held South Melbourne precinct, minutes from the CBD.

The Approach

MPG ran a targeted inner-suburban search and acquired the site, then went to work on the planning. A government rezoning transitioned it from 1,250m² of industrial use to a 4,000m² commercial office development – supported by feasibility and development analysis, design coordination and planning permit management.

The Outcome

A permanent headquarters for the business and a commercial asset with long-term capital growth – built on a rezoning uplift that significantly expanded what the land could deliver.

Project Gallery
Street view of a commercial building with arched windows, gabled roof forms and on-street parking in South Melbourne.
Existing commercial building with arched windows, boarded openings and street parking in South Melbourne.
Concept interior showing a large open space with high ceilings, glazed rooms, mezzanine level and structural columns.
Concept interior showing an open-plan commercial space with mezzanine level, structural columns and high ceilings.

MPG Services Provided

Highest & Best Use Analysis (HBU) → Strategic Property Acquisitions & Analytics → Development Management →
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The value is often in the
planning.

In South Melbourne, a 1,250m² industrial building became a 4,000m² commercial headquarters — through a rezoning that expanded what the land could carry. If you are buying or holding a site, we will model its highest and best use, planning uplift included, before you commit.

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