Commercial Rezoning Acquisition
South Melbourne · Victoria

South Melbourne, Victoria

A heritage-listed industrial building, minutes from the CBD — acquired and rezoned from 1,250m² industrial into a 4,000m² commercial office headquarters.

Original site
1,250
Industrial use
Developed capacity
4,000
Commercial office
Rezoning
Industrial → commercial
Government rezoning uplift
Position
Minutes to CBD
Tightly held precinct
Building
Heritage-listed
Former industrial building
Project overview

From industrial to headquarters.

A fast-growing company wanted out of leased premises and into a permanent headquarters — one that would also build long-term capital value. MPG ran a targeted search across Melbourne’s inner suburbs and acquired a heritage-listed industrial building on Ingles Street, South Melbourne — a tightly held precinct minutes from the CBD.

The real value was in the planning: MPG secured a government rezoning that transitioned the site from 1,250 square metres of industrial use to a 4,000 square metre commercial office development — a significant uplift in capacity from the same piece of land.

i.

The Challenge

A fast-growing company needed to move from leased premises into a permanent headquarters — one that would also hold long-term capital value. The site that fit was a heritage-listed industrial building in a tightly held South Melbourne precinct, minutes from the CBD.

ii.

The Approach

MPG ran a targeted inner-suburban search and acquired the site, then went to work on the planning. A government rezoning transitioned it from 1,250 square metres of industrial use to a 4,000 square metre commercial office development — supported by feasibility and development analysis, design coordination and planning permit management.

iii.

The Outcome

A permanent headquarters for the business and a commercial asset with long-term capital growth — built on a rezoning uplift that significantly expanded what the land could deliver.

The MPG work behind it

Search, acquire, rezone, deliver.

Turning an industrial building into a commercial headquarters took the full development sequence.

i.

Strategic Property Search & Acquisition

A targeted inner-suburban search, ending in the acquisition of a heritage-listed building in a tightly held precinct.

Result · Site secured
ii.

Feasibility & Development Analysis

Modelling the rezoning uplift and the development case before commitment.

Result · Case proven
iii.

Planning Permit Management

Securing the government rezoning from industrial to commercial and managing the permit.

Result · Rezoned to commercial
iv.

Design Coordination

Coordinating the design of the 4,000 square metre office development.

Result · Scheme coordinated
v.

Development Management

Carrying the project through delivery as a permanent headquarters.

Result · HQ delivered
Next project

The Victoria Albert

144 premium residences behind an 1882 heritage facade →
For owner-occupiers and investors

The value is often in the planning.

In South Melbourne, a 1,250-square-metre industrial building became a 4,000-square-metre commercial headquarters — through a rezoning that expanded what the land could carry. If you are buying or holding a site, we will model its highest and best use, planning uplift included, before you commit.

Confidential. No obligation.

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